Why Isn’t Your Listing Selling? And How Berridge Media Can Help

September 04, 2025  •  Leave a Comment

A recent article from Inman, "Your Real Estate Listing Isn't Selling? Consider These 5 Factors" (August 2025), breaks down the common reasons a listing might be stagnant, regardless of the market's temperature. While some of these factors are beyond your control (such as price or location), others can be directly addressed with the right media and marketing strategy.

Here's a recap of the top reasons listings don't sell, and how Berridge Media helps realtors overcome them:


1. Weak or Inadequate Visuals

According to the article, poor-quality listing photos are a leading reason homes get overlooked online. In a scrolling world, first impressions happen in milliseconds.

✅ At Berridge Media, we provide:

  • Magazine-quality photography (interior & exterior)

  • Drone/aerial imagery to capture scale and curb appeal

  • Floor plans and iGUIDE 3D virtual tours

  • Video walkthroughs optimized for MLS and social

When buyers see high-impact visuals, they stop scrolling and start scheduling.


2. Limited Online Exposure

Even the best listing media won't work if no one sees it. Inman notes the importance of syndicating your listing to as many platforms as possible.

✅ Berridge Media delivers MLS-ready assets that are optimized for syndication across:

  • Zillow, Realtor.com, and Homes.com

  • Broker sites and listing portals

  • Social platforms like Instagram, Facebook, and YouTube

✅ We also provide a dedicated property website with every session, perfect for sharing on social media, in emails, and in advertising.

We offer media packages that include square, vertical, and story-sized crops so you can reach buyers wherever they scroll.


3. Weak Social Media Presence

The article emphasizes that your listing needs a life beyond the MLS. A strategic social media plan helps generate buzz and attract buyers organically.

✅ We support realtors with:

  • Scroll-stopping Reels and Stories

  • Listing teasers and agent-branded video tours

  • Social media stills ready for IG, FB, and more

  • Optional social media management plans to handle your content calendar, scheduling, and posting so you stay top-of-mind while focusing on your clients

Don't just list your property, launch it.


What You Can't Control: Price, Location, Timing

Inman rightly points out that not every factor is a media issue. If a listing is overpriced, in a slow-moving area, or launching during a holiday slump, even perfect visuals can't fix that.

However, what is within your control is how your listing appears online. That's where we come in.


📲 Ready to upgrade your next listing?
Visit www.berridge.media to book a session or learn more about our services.

 


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