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Why Realtors Should Avoid Posting Reels with Watermarks from Other Platforms
October 23, 2025 - In real estate marketing, visibility is everything. Reels and short-form videos have become essential tools for agents l...
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Zillow, ChatGPT, and the Legal Gray Zone: Is IDX and Fair Housing Compliance at Risk?
October 16, 2025 - On October 6, 2025, Inman broke the news that Zillow is partnering with OpenAI to feed property listings into ChatGPT. A...
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Compass Acquires Anywhere: What This Means for the Real Estate Industry
October 02, 2025 - In a bold move that's sending shockwaves through the real estate industry, Compass has announced its acquisition of Anyw...
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Why Your Cell Phone Photo Isn’t Cutting It Anymore: The Case for a Professional Headshot
September 25, 2025 - In today's business world, first impressions are almost always made online, whether through your website, LinkedIn profi...
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Why Credibility and Ethics Matter: A Closer Look at Lisa Cook’s and the Federal Reserve Board
September 18, 2025 - At Berridge Media, we believe in the power of storytelling, transparency, and informed decision-making. While we special...
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What September 11th Means to Me
September 11, 2025 - Everyone remembers where they were on the morning of September 11th, 2001. For me, it started like so many others, an or...
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Why Isn’t Your Listing Selling? And How Berridge Media Can Help
September 04, 2025 - A recent article from Inman, "Your Real Estate Listing Isn't Selling? Consider These 5 Factors" (August 2025), breaks do...
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Why Visual Media Matters for Architects, Builders, Developers, and Construction Pros
August 28, 2025 - When it comes to marketing architecture, new builds, and construction projects, words alone don't cut it. Whether you're...
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Fall Real Estate Marketing in PA & NJ: Why Autumn Listings Deserve Strategic Media
August 21, 2025 - As the summer heat gives way to crisp mornings and colorful foliage, the fall season ushers in a new window of opportuni...
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Why You Should Schedule Exterior Listing Photos Now, Even If You’re Listing This Winter
August 14, 2025 - If you’re a homeowner or real estate agent planning to list a property this winter, now is the time to think ahead, espe...
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Zillow Under Fire: A Recap of the Current Lawsuits Shaping the Future of Real Estate
August 07, 2025 - Zillow has been a disruptive force in the real estate industry for over a decade, but in recent years, that disruption h...
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The Cost of Cutting Corners: Penalties for Hiring a Non-FAA Part 107 Drone Pilot
July 31, 2025 - In today’s visual-first world, drone photography and videography have become powerful tools for marketing real estate, c...
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Century 21 Philly Metro Decline
July 24, 2025 - What's Happening with Century 21 in the Philadelphia Metro—and How the Brand Could Reclaim Market Share
Century 21 is o...
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The Economic Impact of the PGA’s Truist Championship—And How To Capitalize on Future Events
July 10, 2025 - In 2025, the Philadelphia Cricket Club hosted the PGA's Truist Championship, drawing national attention and a profound e...
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Is Zillow Killing the Real Estate Industry? A Closer Look at the Disruption
June 26, 2025 - Over the past decade, Zillow has become a dominant force in the real estate landscape. What started as a simple home sea...
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Why Great Marketing Doesn’t Always Sell a Listing (and What Might Be Going On Instead)
June 12, 2025 - At Berridge Media, we've seen it all—homes with jaw-dropping photography, cinematic videos, drone footage, 3D tours, and...
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Is the National Association of Realtors Failing Its Members?
June 05, 2025 - The National Association of Realtors (NAR) is supposed to be the leading voice for real estate professionals in the Unit...
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Every Real Estate Photo Session from Berridge Media Now Includes a Floor Plan
May 15, 2025 - At Berridge Media, we’re constantly evolving to meet the needs of today’s real estate professionals. That’s why we’re pr...
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Berridge Media Has Switched from Aryeo to Spiro—Here’s Why It Matters
May 08, 2025 - At Berridge Media, we’re always looking for the best tools to serve our clients—especially real estate professionals who...
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How Zillow Is Working Against Realtors—and What You Can Do About It
May 01, 2025 - Zillow is often positioned as a tool for agents. Still, behind the scenes, it's quietly reshaping the real estate indust...
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Why Realtors Should Rethink Zillow—and How to Market Without It
April 24, 2025 - Zillow has long been a dominant force in real estate, promising leads, exposure, and simplified marketing. However, for...
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What’s Going On Between Zillow, Compass, and Homes.com? A Quick Overview for Realtors
April 17, 2025 - The real estate tech world is heating up, and three major players— Zillow, Compass, and Homes.com —are making headlines.
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Is Zillow Showcase Worth It For Realtors?
March 20, 2025 - Is Zillow Showcase Worth It for Realtors? Regarding online real estate marketing, Zillow is one of the most powerful pla...
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The Advantages of NOT Joining NAR as a Realtor
March 13, 2025 - The Advantages of NOT Joining NAR as a Realtor For years, joining the National Association of Realtors (NAR) was conside...
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Effortless Real Estate Media Booking with Berridge Media
March 06, 2025 - As a busy realtor, your time is valuable. Between showings, client meetings, and closing deals, the last thing you need...
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2025 Real Estate Forecast: What to Expect
February 27, 2025 - As we move through 2025, the real estate markets in Southeastern Pennsylvania, Northern, Central, and Southern New Jerse...
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The Power of Video Marketing: How It Boosts Engagement, Conversions, and Brand Growth
February 20, 2025 - In today's digital landscape, incorporating video content into your marketing strategy is no longer optional—it's essent...
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Elevate Your Marketing: The Power of Drone Technology for Stunning Visual Content
February 13, 2025 - In today's rapidly evolving marketing landscape, staying ahead of the competition requires embracing innovative technolo...
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Why Professional Photography is a Game-Changer for Restaurant Marketing
February 06, 2025 - In today’s digital-first world, your restaurant’s online presence can make or break a potential customer’s decision to d...
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The Power of Professional Media in Real Estate Listings
January 30, 2025 - In today's competitive real estate market, first impressions are everything. Buyers make split-second decisions about wh...
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