At Berridge Media, we’re constantly evolving to meet the needs of today’s real estate professionals. That’s why we’re proud to announce a new standard for our services: every real estate listing photo session now includes a professionally drafted floor plan at no extra charge.

Why? Because floor plans are no longer a luxury—they’re a must-have marketing tool. And in many MLS systems, they’re quickly becoming a requirement.

Why Floor Plans Matter More Than Ever

📏 They Help Buyers Visualize the Space
Photos give buyers a feel for the look and style of a home. But floor plans provide context—room sizes, flow, and layout. According to Zillow, 56% of home buyers said floor plans are a very useful feature when viewing a listing, making them second only to photos in importance.

🧭 They Improve Engagement
Listings with floor plans consistently see longer viewing times and more clicks. A 2022 report by Rightmove (UK) found that floor plans can increase listing engagement by up to 52%.

🛑 They Reduce Unqualified Showings
Buyers who see a floor plan can more easily determine whether the home fits their needs, which reduces unnecessary showings and wasted time for agents and sellers.

💼 They Make You Look More Professional
Including a clean, accurate floor plan adds polish to your listing presentation. It shows that you’re invested in giving your clients the best tools to market their home.

MLS Requirements Are Changing

More MLS systems are starting to mandate or encourage the use of floor plans:

• REBNY RLS (NYC) now requires a floor plan on all exclusive residential listings.

• Stellar MLS (Florida) recommends floor plans and includes a checkbox to indicate whether one is present.

• Bright MLS (Mid-Atlantic) has added support for floor plan uploads and is increasingly emphasizing listing media standards.

Industry trends show that floor plans are moving from "nice-to-have" to "expected," and agents who adopt them early are positioning themselves as leaders in their market.

How Berridge Media Makes It Easy

We believe high-quality marketing shouldn’t be complicated or expensive. That’s why we now include a professionally created floor plan with every listing photo shoot. No add-on fees, no surprise charges—just added value.

Whether you’re listing a 2-bedroom condo or a 6,000-square-foot estate, a floor plan helps buyers connect with the property and helps you stand out from the competition.

Ready to upgrade your listings? Book your next session with Berridge Media and get stunning photography, drone, video, and floor plans—all in one place.

Sources:

• Zillow Group Consumer Housing Trends Report: https://www.zillowgroup.com/research/

• Rightmove Report: https://www.rightmove.co.uk/news/articles/property-news/floorplans-increase-interest/

• REBNY RLS Requirements: https://www.rebny.com/

• Bright MLS Listing Media Guidelines: https://brightmls.com/

• Stellar MLS: https://www.stellarmls.com/